Saturday, May 13, 2023


Dealing with service providers in this part of the world can be so challenging and frustrating. Many a business owner make unsustainable claims all in the name of wanting to sell their services. Many of these people don't know how much disservice they are doing to their brands in the long run. Thank goodness for those who trained me and from whom I learnt very quickly while starting out to always under-promise but over-deliver. This philosophy has helped me tremendously and I have had clients who have been there with me for this long (except of course for those 'prostituting clients' who always come running back after getting their fingers burnt). There is truly nothing as good as establishing your business on the pedestal of integrity.

A brand promise is a commitment that a company makes to its customers, employees, and stakeholders about the value it will deliver through its products, services, and overall brand experience. It is a crucial element in building and maintaining a strong brand identity, as it sets expectations for what customers can expect from a particular brand.

However, failing to keep a brand promise can have serious consequences for a company. For one, it can erode customer trust and loyalty, leading to a decline in sales and revenue. Customers who are disappointed by a brand's failure to deliver on its promises are likely to switch to competitors that offer more reliable and consistent experiences.

In addition to losing customers, a brand that fails to keep its promise can also suffer damage to its reputation. In today's digital age, negative reviews and social media posts can spread quickly and easily, causing significant harm to a brand's image. This can be particularly damaging for small businesses, which may not have the resources to combat negative publicity.

Furthermore, not keeping a brand promise can also have a negative impact on employee morale and retention. When employees feel that their company is not living up to its promises, they may become disengaged and less committed to their work. This can lead to lower productivity, higher turnover, and difficulty attracting top talent.

Not keeping a brand promise can have significant and long-lasting consequences for a brand. It can damage customer trust, harm a brand's reputation, and negatively impact employee morale and retention. Brands must take their promises seriously and work tirelessly to meet and exceed customer expectations, in order to build and maintain a strong and successful brand identity.

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